Porter & Howard, Inc. dba Honda of Santa Maria
Privacy Policy
Effective Date: September 1, 2026
Important Note
You may have the right to object to or restrict certain types of data processing, subject to applicable law. To exercise these rights or if you have any questions about your rights, please contact us at Privacy@hondasm.com, , or https://privacyportal.privacypillar.com/dsar/form/hondasmdsar . To opt out of telephone communications, including calls and text messages, please visit [TCPA OPT OUT LINK].
A Brief Note from Porter & Howard, Inc. dba Honda of Santa Maria
Thank you for choosing Porter & Howard, Inc. dba Honda of Santa Maria. We want you to know that we genuinely respect each and every one of our customers, respect that extends very especially to customer data. In order to provide our customers with the very best experience and service, we collect and use data in various ways.
We only collect and use data that is implicated in the marketing, sales, and support of automobiles and other services provided through our business. This Privacy Policy discloses what data we collect and how that data is used, and it provides you with information about your rights and how to exercise those rights.
It is important that you understand that by using our website and apps, visiting our stores, or otherwise engaging with our dealership, the following information has been made available to you and you have been provided an opportunity to understand and exercise your rights.
For a list of current U.S. and international regulations, you may consult information provided at https://iapp.org/resources/global-privacy-directory/ . If you have questions or concerns about this Privacy Policy or your data rights, please contact us at Privacy@hondasm.com.
Introduction and Scope
This Privacy Policy describes how we collect, use, disclose, and protect personal information both online and offline, including through our dealership websites, mobile applications, in-store showroom visits, service center interactions, and paper forms. We are committed to handling your personal information responsibly and in accordance with applicable laws and industry best practices. By using our services or interacting with us, you acknowledge that you have read and understood this Privacy Policy.
This Policy applies to all consumer personal information collected by Porter & Howard, Inc. dba Honda of Santa Maria, referred to as the "Company," "we," "us," or "our," in connection with our products and services.
It covers information collected through our websites and mobile apps, referred to as "Online Services," as well as information gathered when you visit our physical locations or otherwise communicate with us, including by phone, email, or paper forms.
This Policy does not apply to third-party websites or services that are not controlled by us, even if they are linked to our services. Those websites and services are subject to their own privacy policies.
Information We Collect
We collect personal information about you from a variety of sources, including information you provide directly, information collected automatically, and information obtained from third parties.
- Information You Provide. When you interact with us, whether online or in person, you may provide certain personal details. This includes information collected when you complete forms on our website or at our dealership, inquire about a vehicle, schedule a test drive, purchase or lease a vehicle, apply for financing, have your vehicle serviced, or participate in a promotion.
- Identifiers and Contact Details. This may include your name, address, phone number, email address, driver's license number, Social Security Number, and other government-issued identification numbers.
- Customer Records and Transaction Information. This may include details about vehicles you purchase, lease, or service; vehicle identification numbers; purchase and service history; trade-in and appraisal information; warranty and repair details; and feedback or survey responses.
- Financial and Payment Information. This may include credit-application details, income, credit history, financing requested, credit scores or reports as permitted by law, bank-account information, payment-card information, and other information needed to process payments or evaluate financing.
- Demographic and Personal Characteristics. This may include date of birth, age, gender, marital status, military status, language preferences, and other demographic information you provide.
- Professional or Employment Information. If you provide it to us, we may collect information about your occupation, employer, and income for financing or verification purposes.
- Communication Records. We may retain copies of emails, text messages, chats, voicemails, and call recordings when you communicate with our customer-service or sales representatives.
- Visual and Audiovisual Information. We may use video surveillance at our premises for security. We may also collect photographs, videos, document images, driver's-license scans, or trade-in vehicle photographs that you submit to us.
- Information Collected Automatically. When you use our Online Services, we and our third-party partners may collect information through cookies, tags, scripts, and similar technologies.
- Device and Browser Data. This may include your IP address, device identifiers, browser type, operating system, device model, and system settings.
- Usage and Browsing Data. This may include pages or vehicle listings viewed, links or buttons clicked, search queries, time spent on pages, referring websites or applications, clickstream data, and access dates and times.
- Location Information. This may include an approximate location inferred from your IP address or precise geolocation when you expressly permit access through your browser or device settings.
- Cookies and Tracking Technologies. We use cookies and similar technologies to remember preferences, maintain sessions, personalize content, analyze use, measure marketing effectiveness, and identify technical issues.
- Information from Third-Party Sources. We may obtain information about you from third parties to the extent permitted by law.
- Credit and Finance Partners. If you apply for financing or leasing, we may receive information from credit bureaus, finance companies, banks, or other financial institutions.
- Referral Partners and Lead Providers. We may receive your contact information and vehicle interests from automotive marketplaces, referral services, membership programs, and other lead providers.
- Social Media and Connected Accounts. If you interact with us through a third-party platform, we may receive profile information permitted by your account settings and information you communicate publicly or privately through that platform.
- Service and Warranty Providers. We may receive recall notices, warranty claims, maintenance history, and updated contact information from manufacturers, warranty administrators, and other service providers.
Categories of Personal Data
During the preceding 12 months, we may have collected identifiers, contact information, customer records, payment and financing details, demographic information, commercial information, Internet or electronic-network activity, geolocation data, audiovisual information, professional or employment information, and inferences drawn from this information.
Important Note: Our dealership generally does not collect biometric data. If we collect biometric information in the future, we will obtain consent where required by law.
Cookies and Online Tracking
We use cookies and similar tracking technologies on our websites and mobile applications to personalize your experience, analyze use, and deliver relevant content and advertising.
- Cookies. Cookies are small files stored in your browser or on your device. We use first-party cookies to remember preferences, maintain sessions, and understand use of our website. Third-party analytics and advertising partners may use cookies to measure advertising and provide interest-based advertising.
- Web Beacons and Pixels. We may use web beacons, pixel tags, or similar technologies to determine whether an email was opened or particular content was accessed.
- Do Not Track and Global Privacy Control. Our websites recognize certain legally required opt-out preference signals, including Global Privacy Control. A valid Global Privacy Control signal may be treated as a request to opt out of qualifying sale or sharing of personal information.
- Your Cookie Choices. You may control or delete cookies through your browser settings or the Cookie Consent feature available on our website. Disabling cookies may prevent some website functions from operating properly.
How We Use Your Information
We may use personal information for the following business and commercial purposes:
- Providing Products and Services. We use information to respond to inquiries, help you find a vehicle, process purchases and sales, register and title vehicles, schedule appointments, perform repairs, and fulfill orders for parts or accessories.
- Customer Service and Support. We use information to answer questions, resolve complaints, provide service notifications, perform quality assurance, and train employees.
- Financing and Financial Services. We use information to process financing or leasing applications, obtain credit decisions, manage payments, and administer financial agreements.
- Marketing and Promotions. Subject to applicable law and your preferences, we may send promotional emails, text messages, telephone calls, or other communications about vehicles, sales events, service specials, and loyalty programs.
- Analytics and Service Improvement. We analyze transactions, communications, feedback, and usage information to understand trends and improve our website, inventory, sales processes, service operations, and marketing.
- Personalization. We may personalize website content, recommendations, communications, and customer-service interactions based on your interests and preferences.
- Security and Fraud Prevention. We use information to verify identities, prevent unauthorized access, detect fraud, investigate suspicious activity, and protect our systems.
- Legal and Regulatory Compliance. We use information to satisfy recordkeeping requirements, perform audits, respond to legal process, fulfill contractual obligations, and provide legally required notices.
- Protection of Rights and Interests. We may use information to protect our rights, privacy, safety, property, employees, customers, and members of the public.
- Business Transfers. Information may be disclosed or transferred in connection with a merger, acquisition, restructuring, bankruptcy, or sale of all or part of our business.
- Other Purposes. We may use information for another disclosed purpose or with your consent, as permitted by law.
Lawful Bases for Processing
We do not intentionally market to individuals or entities outside the United States. If laws such as the GDPR apply, we may rely on the following lawful bases:
- Performance of a Contract.
- Compliance with a Legal Obligation.
- Our Legitimate Business Interests.
- Your Consent.
- Other applicable bases, such as protecting vital interests or performing a task in the public interest.
Disclosure of Information: How We Share Your Data
We do not sell personal information to third parties for money. However, some disclosures, including disclosures involving online advertising, may be considered a "sale" or "sharing" under certain privacy laws.
We may disclose personal information to:
- Service Providers, including hosting companies, payment processors, marketing vendors, customer-support platforms, professional advisers, and delivery companies.
- Financial Institutions and Lenders when you request financing, leasing, insurance, or related products.
- Vehicle Manufacturers for warranty, recall, customer-satisfaction, research, and related manufacturer programs.
- Marketing and Promotional Partners when you participate in a promotion, event, or jointly sponsored program.
- Lead Providers and Referral Sources when necessary to administer a referral or lead arrangement.
- Law Enforcement and Government Authorities when required by law or reasonably necessary to protect rights, safety, or property.
- Successors and Transaction Participants during a merger, acquisition, restructuring, bankruptcy, or sale.
- Affiliates for purposes consistent with this Privacy Policy.
- Other parties with your consent or at your direction.
No Sale of Personal Information for Monetary Value
We do not sell personal information in exchange for money. Certain uses of advertising cookies or disclosures to partners may nevertheless qualify as a sale or sharing under broadly defined state privacy laws. Where applicable, you may opt out as described below.
Aggregated or De-Identified Information
We may use or share information that has been aggregated or de-identified so it can no longer reasonably identify an individual.
International Data Transfers
Our dealership is based in the United States, and personal information is generally processed and stored in the United States. Information may be transferred to other countries when necessary for the purposes described in this Policy.
When required by applicable law, we will use appropriate safeguards for international transfers, which may include approved contractual clauses or another legally recognized transfer mechanism.
Data Retention and Security
Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy and to comply with legal, regulatory, contractual, and operational requirements.
- Transaction Records. Sales, lease, financing, warranty, and service-contract records may generally be retained for seven years or longer when required.
- Service and Repair Records. Vehicle service history may be retained to support future repairs, warranty coverage, and safety recalls.
- Marketing Preferences. Minimal information may be retained on a suppression list so that we can continue honoring an opt-out request.
- Web Analytics Data. Cookie and analytics information may be retained for a shorter period, such as 26 months, unless deleted sooner.
- Legal Holds. Information subject to litigation, an investigation, or a regulatory inquiry may be retained for as long as required.
Data Security
We maintain administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, and destruction.
- Network firewalls and encryption of sensitive information.
- Controlled access to password-protected storage systems.
- Employee training and confidentiality requirements.
- Physical security measures at our facilities.
- Security monitoring, testing, and incident-response procedures.
No security measure or Internet transmission can be guaranteed to be completely secure. Please do not send sensitive personal information by ordinary email. Use a secure form or portal when one is available.
Your Privacy Rights and Choices
Depending on your residence and applicable law, you may have the following rights:
- Right to Know or Access.
- Right to Correct inaccurate information.
- Right to Delete personal information.
- Right to Opt Out of Sale or Sharing for cross-context behavioral advertising.
- Right to Limit Certain Uses of Sensitive Personal Information.
- Right to Non-Discrimination.
- Right to Object to certain processing.
- Right to Restrict certain processing.
- Right to Data Portability.
- Right to Withdraw Consent.
- Right to Lodge a Complaint with a regulatory authority.
These rights may be subject to exceptions and limitations under applicable law.
Exercising Your Rights
To submit a Data Subject Access Request or another privacy request, use one of the following methods:
- Online: https://privacyportal.privacypillar.com/dsar/form/hondasmdsar
- Phone: tel:+18059224600(805) 922-4600
- Email: Privacy@hondasm.com
- Mail:
Porter & Howard, Inc. dba Honda of Santa Maria
1735 S Bradley Rd
Santa Maria, CA 93454
Verification
We may need to verify your identity before fulfilling a request. Depending on the request, we may ask you to confirm contact information, provide identification, authenticate through an account, or answer verification questions.
An authorized agent must provide proof of authorization. We may also require the consumer to confirm authorization directly with us.
Response Timing
We generally aim to respond within 30 days. If more time is reasonably necessary or legally permitted, we will explain the extension.
Right to Appeal
If applicable law provides an appeal right, you may appeal a denial by contacting us and identifying your communication as an appeal of a privacy request decision.
All consumers may contact us to ask about their privacy rights or submit a request. We will address requests in accordance with applicable law.
Opting Out of Marketing Communications
You may opt out of telephone marketing communications at any time by visiting [TCPA OPT OUT LINK].
You may unsubscribe from marketing emails by using the unsubscribe link in an email or by contacting Privacy@hondasm.com. You may continue to receive transactional, service-related, safety, and legally required communications.
Text Messages
To stop promotional text messages, reply "STOP" or "STOP ALL" to a promotional message. You may receive one final confirmation message. Transactional messages may continue where permitted by law. Message and data rates may apply.
Calls
You may ask to be added to our internal Do Not Call list by informing a caller or contacting us. Non-marketing calls concerning transactions, appointments, recalls, or safety matters may continue where permitted by law.
To opt out of telephone communications, including calls and text messages, please visit [TCPA OPT OUT LINK].
Third-Party Advertising Cookies
You may control advertising cookies through our website's cookie controls, applicable browser settings, Global Privacy Control, and participating industry opt-out tools.
You can:
- Unsubscribe from marketing emails.
- Reply "STOP" to promotional text messages.
- Ask to be placed on our internal Do Not Call list.
- Opt out of targeted advertising through available website controls.
Children's Privacy
Our services are not directed to children under 13, or under 16 where a higher age threshold applies. We do not knowingly collect personal information from children in these age groups without appropriate parental consent.
If you believe a child has provided us with personal information without appropriate consent, please contact us so we can investigate and delete the information when required.
Updates to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices, technology, legal requirements, or operations. When changes are made, we will post the revised Policy and update the Effective Date.
If changes are material, we may provide a more prominent notice or request consent when required by law. We encourage you to review this Privacy Policy periodically.
Contact Us: Privacy Inquiries
If you have questions, concerns, or comments about this Privacy Policy, our privacy practices, your rights, data retention, or data security, please contact:
Porter & Howard, Inc. dba Honda of Santa Maria
1735 S Bradley Rd
Santa Maria, CA 93454
- Email: Privacy@hondasm.com
- Phone: tel:+18059224600(805) 922-4600
- Privacy Request Portal: https://privacyportal.privacypillar.com/dsar/form/hondasmdsar
To opt out of telephone communications, including calls and text messages, please visit [TCPA OPT OUT LINK].
When contacting us, please provide your name, contact information, and a detailed description of your question or request.
We will respond as soon as reasonably possible, generally within 30 days or within the period required by applicable law.
Your trust is important to us. We are committed to protecting your personal information and respecting your privacy. Thank you for being a valued customer of Porter & Howard, Inc. dba Honda of Santa Maria.
Privacy Policy
Effective Date: 2/17/2025
Honda Santa Maria ("Company," "we," "us," or "our") respects Your privacy and is committed to protecting it through Our compliance with this Privacy Policy. This Policy explains how we collect, use, disclose, and safeguard Your personal information (including personally identifiable information or "PII") when You visit our dealerships, use Our websites or digital platforms, and otherwise engage with Our services. It also outlines Your rights regarding that information and how the law protects You.
By visiting our dealerships, engaging with our services, or using our websites, You agree to the terms of this Privacy Policy. If You do not agree with these terms, please do not use our websites or services. If You have any questions about this Policy or our data practices, please contact us at:
● Email: privacy@tvjsons.com
● Phone: (805) 922-4600
1. Definitions and Interpretation
● Account: A unique account created for You to access or use Our services or parts of Our services.
● Affiliate: Any entity that controls, is controlled by, or is under common control with the Company, where "control" means ownership of 50% or more of shares or voting rights.
● Company: Honda Santa Maria
● Country: The United States (though Your information may be processed in other jurisdictions as described below).
● Device: Any internet-connected device such as a phone, tablet, or computer used to access Our services.
● Personal Data (Personal Information, PII): Any information that relates to an identified or identifiable individual. Examples include:
○ Name
○ Address (mailing, state, province, ZIP/postal code, city)
○ Phone number
○ Email address
○ Driver's license number
○ Social Security number (where required for financing)
○ Age or date of birth
○ Gender
○ Payment or transaction information
● Service: The Company's websites, dealership services, and other related products or services under the Company's control.
● Service Provider: Any individual or entity that processes data on behalf of the Company. Service Providers include third-party companies or individuals engaged by the Company to perform functions related to the Service (e.g., payment processors, analytics providers, marketing agencies).
● Third-Party Social Media Service: Any social network or similar platform through which a user can log in or create an account to use Our services (e.g., Google, Facebook, Twitter, LinkedIn).
● Usage Data (Online Activity Information): Information collected automatically when You use Our website or other digital platforms. This can include:
○ IP address
○ Browser type and version
○ Device type and unique device identifiers
○ Operating system
○ Pages visited, date and time of visits, and time spent on those pages
○ Other diagnostic and analytics data
"We," "Us," or "Our" in this Privacy Policy refers to Honda Santa Maria
"You," "Your," or "User" means the individual accessing or using the Service, or any legal entity on behalf of which such individual is accessing or using the Service.
2. Information We Collect
We collect both personal information and usage data to provide and improve Our services. The types of data We collect include:
1. Personal Identification Information (PII)
○ Name, address, phone number, email address
○ Driver's license number or other identification details
○ Social Security number (if required for financing)
○ Date of birth or age
○ Any other information necessary for vehicle purchases, leasing, financing, and servicing
2. Transaction Information
○ Vehicle purchase or lease details
○ Financing or payment arrangements
○ Service or warranty information
3. Online Activity Information (Usage Data)
○ IP addresses
○ Browser type, device type, operating system
○ Pages visited and time spent on Our websites
○ Interactions with Our online content
2.1 How We Collect Information
● Directly from You: When You provide information in person at Our dealership, fill out forms, request services, or contact Us directly.
● Automatically: When You use Our website, certain information (Usage Data) is collected automatically through cookies, web beacons, and similar tracking technologies.
● From Third-Party Services: If You choose to register or log in through a Third-Party Social Media Service (e.g., Google, Facebook), We may collect Personal Data that is already associated with Your account on that platform.
3. Cookies and Tracking Technologies
We use cookies, web beacons, tags, and scripts (collectively, "Cookies") to track activity on Our website and store certain information. Cookies help us analyze web traffic, remember Your preferences, and tailor Our services to You.
